To create this campaign for Foolish, I was inspired by the theme of superheroes.
In a city under the attack of coronavirus, Foolish is the solution to save the business and therefore the city.
I was borrowing the figure of batman, strong in the collective image to highlight the company logo in the sky and visible to all citizens or in this case to users and the web.
I decided to use a dark mode interface to increase the sense of night, when the city is more dangerous, and also because many platforms and apps are heading in this direction.
Instagram itself has made this transition and, therefore, users would find themselves in a familiar world.
Role: User Experience Strategist and Visual designer
Duration: August 2020 (1 week)
Tools: Adobe XD, Adobe Photoshop, Adobe illustrator